AI Metadata on Downloads

When you download the JPEG (sRGB) version of an image from Brandmachine, it carries a small piece of metadata that declares it as AI-generated. It's written into the file automatically, so images you hand to marketplaces, retailers, or platforms that require AI disclosure are compliant the moment you download that file. You don't have to do anything beyond picking that download option.

Why this matters

A growing number of marketplaces and platforms now require AI-generated product and campaign images to be labelled as such in the file itself, not just declared in a form. An image that arrives without that label can be rejected on upload. Brandmachine adds it for you automatically on the JPEG (sRGB) download, so your catalog pipeline keeps moving.

What gets written

We use the open IPTC "Digital Source Type" standard, the same vocabulary the press and stock-photo industry uses. The value marks the image as fully AI-generated:

http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia

It sits in the image's XMP metadata and is written last, after all resizing and colour conversion, so it survives the export intact. Your downloads are also tagged with a standard sRGB colour profile so colours stay correct in print and design tools.

Which images are covered

Right now, the label is added only to the JPEG (sRGB) download, generated at download time (for example, from Workbench). If you need the AI-labelled file for a marketplace, choose JPEG (sRGB) as your download format.

Other download options, including the lossless PNG master, don't carry the label yet. If you need a lossless copy for your own archive, keep the PNG master separately and use the JPEG (sRGB) file for any submission that requires the AI disclosure.

How to verify it yourself

If a marketplace asks you to confirm the label, or you just want to check, you can read it back with the free ExifTool utility:

exiftool -XMP-iptcExt:DigitalSourceType your-image.jpg

You should see:

Digital Source Type : http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia

That confirms the image is correctly labelled as AI-generated.

Good to know

  • The label is a statement about how the image was made. It does not change how the image looks.
  • It is machine-readable, so a marketplace's automated intake can detect it without anyone reviewing the image by hand.