Product Studio

Product Studio generates professional e-commerce product photography from your product images. Unlike Campaign Composer (which creates lifestyle campaign imagery), Product Studio focuses on clean, catalog-ready shots driven by reusable perspectives.

How It Works

A studio is one product (or group of products) shot from multiple perspectives. Each perspective is a saved combination of AI model, styling instructions, aspect ratio, background (a color or a scene), accepted input view types, and toggles that decide whether the shot includes a model or just the product.

Once your perspectives are configured, generating new studios for new products is fast: upload the product images, pick a model (if needed), generate a preview, generate the full shots, pick favorites, finalize.

1. Set Up Perspectives (One-Time)

Go to Settings → Product Studio and open the Perspectives section. You'll see two tabs: Active and Archived.

Click Add Perspective (or the three-dot menu on an existing one to Edit).

In the modal, configure, in order:

  • Name: e.g. "Front Studio", "Pack Shot Detail", "Color Swatch".
  • AI Model: choose Gemini 3 Pro, GPT Image 2, or Nano Banana 2 (fast). Nano Banana is fastest, GPT Image 2 is best for apparel and print detail, Gemini 3 Pro is the most stylistic.
  • Instructions: per-perspective text guidance (lighting, composition, mood, accessories).
  • Accepted View Types: which input view types feed this perspective (Front, Back, Other, Cropped).
  • Aspect Ratio: a standard preset (3:4 default, 1:1, 4:5, 2:3, 9:16, 5:4, 4:3, 3:2, 16:9, 21:9, ten in total) or a custom ratio like 7:9. See Aspect Ratios & Custom Crops.
  • Brandmachine Color Control: an optional 6-character hex (e.g. ff0077). Brandmachine grounds the model on a real color swatch, measures the output, then applies an algorithmic correction so the final image matches your exact brand color.
  • Scene (Shooting Location): optionally render the product into a saved shooting-location scene instead of a flat backdrop color. A scene takes priority over the backdrop color, so selecting one disables the hex color field above, a perspective uses either a scene or a color, not both.
  • Product Only: when checked, the shot generates the product without a model or scene. Use for pack shots.
  • Use Hero Inputs Only: when checked, this perspective only generates from product inputs you've marked as hero. Useful for fabric swatches and focus shots.

You can archive perspectives you don't want cluttering the picker without deleting them. The default perspective can't be archived. Restore from the Archived tab any time.

2. Create a Studio

  1. New Studio from the Product Studio page.
  2. Upload product images. Drag-and-drop for a single product, or use Shot Planner to bulk-create studios across many products at once. Supported: 3D renders, pack shots, isolated product photos, existing catalog images. Image quality is the ceiling on output quality, see Input Guidelines before you shoot or export a batch.
  3. Assign view types. Click each uploaded image to set its view type (front, back, other, cropped). The view type determines which perspectives will use it.
  4. Mark hero products. On the edit panel, each product image has a MAKE HERO button. Hero products are the main focus when a perspective has "Use Hero Inputs Only" enabled. A star icon appears on hero images.
  5. Select a fashion model. Required for perspectives that aren't Product Only.
  6. Edit the studio title by clicking it (the pencil icon appears on hover).
  7. Generate Preview (optional). Click Generate Preview for a free, low-res preflight of the current perspective, a quick way to sanity-check styling before spending a full generation.
  8. Generate. Click Generate Studio Images (or Generate More, once that perspective already has outputs) to create full-resolution outputs for the perspective.

See also: Shot Planner for bulk creation across a whole catalog at once.

3. Generation Eligibility

The Generate buttons stay disabled until a perspective's requirements are met:

  • A matching input photo. At least one uploaded image must have a view type the perspective accepts.
  • A fashion model, unless the perspective is set to Product Only.
  • A hero-marked input, if the perspective has Use Hero Inputs Only enabled.

Hover the disabled button to see exactly what's missing.

4. Background Color Correction

When a perspective has a hex color set (and no scene attached), Brandmachine doesn't just prompt the AI to "use this background". It:

  1. Generates the shot.
  2. Removes the background.
  3. Measures the actual rendered backdrop.
  4. Applies an algorithmic correction so the final image hits the exact hex.

You don't have to do anything to enable this beyond setting the hex in the perspective. When you zoom on a generated image in the comparison view, a small color swatch appears in the corner showing the target color.

If the perspective has a Scene set instead, the product renders into that shooting location and this correction step is skipped. Scenes and backdrop color are mutually exclusive per perspective, setting one clears the other.

5. Review and Finalize

Generated outputs land in the studio detail view. You can:

  • Favorite an output (heart icon) to mark it as the keeper for that perspective.
  • Generate More to produce additional variants for a specific perspective.
  • Edit an output in the Photo Editor.

When you're ready to lock in selections and download, jump to the Workbench and open Quick review. There you pick one favorite per perspective, then click Finalize selection to commit and download to export everything.

6. The "No Match" Warning

In the Shot Planner you may see a "No match" badge on an input image. That means the image's view type (e.g. back) doesn't match the accepted view types of any active perspective. Either:

  • Change the input's view type so it matches an existing perspective, or
  • Add a perspective that accepts that view type.

7. Best Practices

  • Start with good inputs. No perspective rescues a low-resolution, badly lit or face-in-frame photo. See Input Guidelines.
  • Invest time in perspectives. They're the leverage point. Get lighting, background, and styling right once; reuse forever.
  • Pick the right AI Model per perspective. Nano Banana 2 (fast) for quick iteration, GPT Image 2 for apparel and print detail, Gemini 3 Pro for the most stylistic results.
  • Use Generate Preview before a full run, especially while you're still dialing in a new perspective's instructions.
  • Use Brandmachine Color Control for any catalog where exact color matters. The algorithmic correction is what makes this work end to end.
  • Mark heroes carefully. A "Use Hero Inputs Only" perspective is great for fabric swatch shots; a generic perspective should usually leave hero off so all inputs feed it.
  • Bulk creation. For large catalogs, use Shot Planner to plan and generate many studios at once.

8. FAQs

What's the difference between Product Studio and Campaign Composer? Product Studio makes catalog and product-page shots. Campaign Composer makes lifestyle campaign images. Different purposes, different outputs.

Can I use Product Studio for non-fashion products? Yes, especially with Product Only perspectives (pack shots). The system handles 3D renders well too.

Which AI Model should I pick? Nano Banana 2 (fast) is fastest, GPT Image 2 is best for apparel and print detail, Gemini 3 Pro is the most stylistic. You can set a different model on every perspective.

Can I export directly to Shopify? The Workbench's download flow gives you ready-to-upload assets. Direct push to product pages isn't built yet.

For further help, contact support@brandmachine.shop.