Brand Memory

Brand Memory lets you define a consistent brand persona that Brandmachine uses across AI-generated media and prompt suggestions. Once it's set up, you don't need to re-describe your brand every time you generate an image or video, Brandmachine references it automatically.

In the sidebar, this lives under Shared Resources → Brand Memory. You may still see it called "Brand Identity" in a few places, most notably the tile label on the Settings page.

How much it helps depends almost entirely on how it's written. For what to actually put in the box, see Writing a Good Brand Identity.

Creating Your Brand Memory

  1. Go to Settings. If you haven't set one up yet, you'll see a "Setup Brand Identity" tile (once a profile exists, this becomes "Edit Brand Identity").
  2. Click it. A "Discovering Brand" popup appears, prompting for your brand or store name (Brandmachine tries to suggest one from your store name automatically).
  3. Confirm with "Yes, create Brand Identity". Brandmachine drafts a profile describing your brand's style and tone.
  4. You'll land on the edit page, where the generated description appears under "Core Values & Identity", a multiline text box.

The generated draft is written from your store name alone, without ever having seen your products, so treat it as a starting point rather than a finished profile.

Editing Your Brand Memory

Come back to this page any time from Settings or from Brand Memory in the sidebar. There are three things to edit:

  • The brand name, using the pencil icon next to it. This is for your own reference. It's never printed into a generated image.
  • Core Values & Identity, the main description. This is the text that shapes generated media. Be specific about visual style, colour, casting, and setting rather than abstract about values.
  • Fashion Model Casting Instructions, rules that apply whenever Brandmachine casts a model for you: age range, grooming, makeup, hair, accessories. Optional. Leave it empty and a sensible default standard applies.

A save bar appears as soon as you change something, with Save and Discard.

There's currently no "Regenerate" button, if you want a different starting point, edit the text box directly. You can also ask the agent in chat to update your Brand Memory for you, in plain language.

A store keeps one Brand Memory in practice, Brandmachine uses your most recently created profile. It isn't a hard limit enforced by the app, but you shouldn't rely on creating multiple profiles and switching between them.

Where Brand Memory Is Used

Brand Memory is read whenever Brandmachine has to make a creative decision you haven't made yourself. In practice that means:

  • The agent's proposals in chat. When you ask for a campaign and don't spell out the concept, the agent grounds what it suggests in your brand rather than in generic fashion photography.
  • Fashion Models. Casting a new model and refining an existing casting both draw on it for styling, hair, makeup, and mood.
  • Campaign Composer. It shapes the mood, atmosphere, and styling direction of a campaign image, and the pose and expression notes when you refine one.
  • Set Locations. When you refine a location, your brand steers the lighting, mood, and overall feel of the scene.
  • Shot Planner. Used mainly to complete bare looks in your brand's spirit, for example pairing a lone skirt with your staple top.
  • Product Spotlight. The scene ideas suggested for a product are proposed on brand rather than at random.
  • Reference images you upload. When Brandmachine analyses an image you've provided, your brand gives it context for what to pay attention to.

A few places deliberately don't use it. Product Studio perspectives are driven by your Product Studio settings and instructions instead, so catalogue styling rules belong there. Designer and Patterns work from the inspiration and references you attach to each design.

Good to Know

  • Generation reads your Brand Memory live, at the moment you generate something. Editing your Brand Memory does not retroactively update media you've already generated, only new generations pick up the change.
  • You don't need to re-enter brand details in each feature. Once Brand Memory is set, it's applied automatically wherever it's used.
  • If you write a prompt or copy manually, your input is respected, Brand Memory only shapes auto-generated suggestions.
  • Brand Memory sits below what you type in chat and below your saved Skills. It fills the gaps when nothing more specific applies, so it never fights a direct instruction. Shot Planner has the full priority order.
  • Your brand name and logo never appear inside a generated image. Scenes are kept free of brand marks and signage on purpose.