Designer

Designer is where you create new garment designs in Brandmachine. You assign a fashion model, give the AI agent inspiration (mood shots, fabric photos, written notes), and optionally attach a fabric pattern. Each request to the agent produces a revision that shows the garment on the model from the front and back. From there you can add technical drawings (flat sketches) and take garment measurements off them.

Anatomy of a Design

A design consists of:

  • A title (editable inline)
  • One assigned fashion model (locked once set)
  • Inspiration resources (images and notes)
  • Optional attached patterns (see Patterns)
  • One or more revisions. A revision starts with two photo tiles:
    • Front: garment on the model, front view
    • Back: garment on the model, back view
    • Generating technical drawings adds two more tiles, Front flat and Back flat, for a four-tile grid.
  • Measurements taken from the flat sketches (optional, available after technical drawings exist)

1. Create a Design

  1. Open Designer in the sidebar and click New Design.
  2. On the right panel, work through the setup steps.

Pick a Fashion Model (required)

On the Fashion Model card, click Pick a Fashion Model. A modal shows all library models. Select one and click Select model. The chip on the right panel then shows the model's thumbnail, name, and gender.

The fashion model is locked once it's set. The Change control is disabled, with the tooltip "The fashion model can't be changed once it's set. Start a new design to use a different model." If you want a different model, start a new design.

Add Inspiration Resources (optional)

Click + Add on the Inspiration Resources card. In the Add Inspiration Resource modal, pick a Type:

  • Image: an inspiration image such as a worn outfit, a flat, a mood shot, or a fabric photo. Brandmachine describes it automatically, so a label is optional.
  • Note: a short written note covering a fabric, colorway, or styling cue (for example "heavy silk" or "deep emerald"). A note requires both a Label and a Description.

Click Add resource. Resources appear in the panel, and you can delete any with the trash icon.

Brandmachine analyzes each image resource with Gemini Vision so the agent has a structured understanding of what makes it visually distinct.

Attach Patterns (optional)

If you've created any in Patterns, click + Add on the Patterns card. A two-step picker opens: pick a pattern, then pick a specific revision of that pattern. Attached patterns show their name and repeatability (for example "Tileable both axes"). Remove with the trash icon.

Add Outfit Context (optional)

The Outfit context card describes the rest of the outfit around the hero garment (for example wide-leg trousers and loafers under a top). Leave it empty for dresses or full-length pieces. Click Edit to write it, then Save.

Edit the Description (optional)

Below the setup, the Description card starts blank. After the first agent turn, the agent co-authors a description. Click Edit to refine it.

2. Start Designing

When you have at least a fashion model, click Start designing at the top right. The inspector opens with the agent chat, and your first message kicks off generation. Once a design has revisions, the same button reads Continue designing.

Each request from you produces a new revision. The revision strip at the top shows your revisions horizontally, newest first, with a pin badge on favorites.

3. The Revision

Each new revision starts with two photo tiles, Front and Back, showing the garment on the model. Tiles fill in as they generate, with a spinner labeled "Generating" until done.

Revision actions (top right of the revision card):

  • Generate technical drawings: adds the flat sketches (see below).
  • Take measurements / Re-run measurements: opens the measurement flow, enabled once technical drawings exist.
  • Pin revision: toggles favorite state.
  • Delete revision: removes it.

Paint and Regenerate

To fix one area without regenerating the whole look, use the paint tool on a Front or Back tile ("Paint on Front to regenerate"). Brush over the region, add an optional note like "wider collar", and click Regenerate to redo just that area. A Painted on front or Painted on back pill marks the result.

4. Generate Technical Drawings

Photo tiles show the garment worn. Technical drawings are the flat sketches used for production. This is a separate step, and it is billed separately from the initial revision.

Click Generate technical drawings on a revision. Once the front and back photos are ready, this adds a Front flat and a Back flat, turning the revision into a four-tile grid. On flats that have measurements, a Plain / Annotated toggle appears: Plain is the raw sketch, Annotated overlays the measured points and labels.

5. Take Measurements

Measurements give you accurate garment dimensions off the flat sketches. Take measurements is only enabled after technical drawings exist. Before then it is disabled with the reason "Generate technical drawings first".

The flow runs in two steps (front, then back):

  1. Click Take measurements on a revision that has flats.
  2. Front. Drag the two pins on the front flat to mark a known-length reference (for example a seam or a stripe). Enter the Reference length (cm) and an optional label. Click Next.
  3. Back. Repeat on the back flat.
  4. Click Generate measurements. The modal closes, and processing runs as an async job (Gemini Vision), usually a minute or two.

When it's done, a Measurements card appears below the grid with two columns, Front and Back. Each row has a Label and a Value, both editable. Values are in centimeters, and new rows default to cm. You can:

  • Add rows for anything the AI missed.
  • Edit values to refine the AI's reading.
  • Click Save and re-annotate to push your edits back through annotation, or Discard changes to revert.

If the reference was off, click Re-run measurements to redo the two-step flow.

6. Iterate

Use the agent chat to request changes: "make the sleeves a bit shorter", "try a contrast collar", "use the moth wing pattern". Each request generates a fresh revision. Pin the ones you want to keep visible.

You can also use the Patterns card to swap fabric prints in and out of the agent's context between turns.

7. Collections

Designs can be grouped into Collections. A collection carries a Season (for example "FW26") and a Brief (mood, customer, references) that is injected into every generation for its member designs. Create one with New Collection, or add an existing design with Add to Collection.

Good to Know

Designs created in an earlier beta may be flagged as Legacy design and can't be continued here. To pick one back up, contact the Brandmachine team to migrate it.

FAQs

Do I need a pattern to design? No. Patterns are optional. A design works fine without one.

Can I design without inspiration resources? Yes, but the agent has more to work with when you give it images and notes.

Why can't I change the fashion model? The model locks once it's set. Start a new design to use a different one.

Why is "Take measurements" greyed out? Measurements need technical drawings first. Generate the flats, then take measurements.

What happens to old revisions when I delete them? They're gone. Pin anything you want to keep before cleaning up.

Can I download a flat sketch? Yes, from the slot itself once technical drawings have been generated.

For further help, contact support@brandmachine.shop.