Fashion Models

Fashion Models is where you create and manage the AI models that appear in your Campaign Composer photos, Product Studio shots, Group Shots, and Designer revisions. You can have Brandmachine cast a brand new model, or upload a real model you already have the rights to.

How It Works

Every model goes through the same pipeline:

  1. Casting. Describe the look you want. Brandmachine generates a batch of candidate images to choose from.
  2. Name a candidate. Naming a candidate turns it into a draft model and pulls structured Resources out of the image automatically.
  3. Resources. The model's editable attributes (Description, Makeup, Hairstyle, Beard, Body Shape). Adjust them any time.
  4. Looks. Generate styled snapshots of the model. Each Look is a saved revision you can pin, rename, and reuse.
  5. Library. Add the model to your library so it becomes selectable everywhere else in the app.

You can also skip casting and bring your own images, either a real model (Upload Model) or a style reference that seeds a fresh casting (Upload Reference).

The Fashion Models Page

Open Fashion Models in the sidebar. The list has two tabs:

  • In Use: models you've added to your library. These are the ones available across the app.
  • Draft: models you've started but not yet added to the library. Drafts are private to your team.

Across the top you'll find four actions:

  • New Model Casting (primary): start a casting from a text prompt.
  • Castings: browse your past castings and their candidate images.
  • Upload Reference: upload a style photo to seed a new casting.
  • Upload Model: upload a real model you have rights to.

1. Cast a New Model

  1. Click New Model Casting. A dialog opens.
  2. Pick a Gender: Female, Male, or Other.
  3. Write a Prompt describing the look you're casting for. More detail usually gives better results. Example: "25-year-old female, shoulder-length wavy brown hair, warm complexion, natural makeup, friendly approachable expression."
  4. Leave Use brand identity on (the default) to fold your brand profile's style cues into the results, or turn it off to cast without them. See Brand Identity.
  5. Click Start Casting.

Brandmachine generates a batch of candidate images on the casting page. Each candidate is tagged with the AI model that produced it, so you can compare different renderings of the same brief side by side. Castings draw from your credit balance (see Billing & Credits).

2. Turn a Candidate Into a Model

  1. On the casting page, click the candidate you like.
  2. Choose Name your model, enter a model name, and confirm with Create model.

Naming the candidate is what creates the model. There's no separate "add to drafts" step. The new model lands in your Draft tab, and Brandmachine automatically extracts its Resources from the image (Description and Hairstyle always, plus Makeup and Beard when they're relevant).

3. Resources

Resources are the model's editable attributes. They're available on both drafts and library models, and you can change them at any time:

  • Description
  • Makeup
  • Hairstyle
  • Beard
  • Body Shape

Edit each one as free text. You can also drop an image into the analysis zone at the top of the Resources panel and let AI read it. The analysis fills in Makeup, Hairstyle, Beard, and Body Shape for you, which you can then fine-tune.

4. Looks

A Look is an immutable snapshot of the model: the Resources at that moment, the styling instruction you gave, and the resulting portrait or set-card image.

  • Click Generate New Look to create one. Iterate as many times as you want, before or after you add the model to your library.
  • Pin Look flags a Look as a keeper (it shows as Pinned). Pinned Looks are the ones offered first when you pick this model elsewhere.
  • Rename a Look by clicking its title.
  • Remove one with Delete Look.

Generating a Look draws from your credit balance.

5. Add to Library

While a model is a draft, it only lives in Fashion Models. Click Add to Library to move it into your library, where it becomes selectable in Campaign Composer, Product Studio, Group Shots, and Designer. Adding to the library is free.

6. Upload a Real Model

If you work with a real model and have the rights to their likeness, skip casting and upload directly. From the Fashion Models page, click Upload Model, then provide:

  • Model Name
  • Gender (Female, Male, or Other)
  • Portrait Image, which must be exactly 2048 x 2048 px
  • Set Card Image (optional), also 2048 x 2048 px
  • The consent checkbox: "I confirm I have the legal rights to use this image for AI fashion model creation." The upload won't proceed without it.

This creates the model directly as a draft, ready for Resources, Looks, and the library. Uploading is free.

7. Upload a Reference

Upload Reference is different from Upload Model. A reference is style inspiration, not a real person. Use it when you have a photo whose look you want to reproduce, but you don't have the rights to the individual.

  1. Click Upload Reference.
  2. Pick a Gender and add one photo (any size up to 15 MB, JPG, PNG, or WEBP).
  3. Submit.

Brandmachine reads the style from your photo and starts a new casting inspired by it, which you then work through like any other casting. The reference photo itself isn't saved as a model or shown in your library.

8. Using a Model Elsewhere

Only library models are selectable across the app.

  • In Campaign Composer, Product Studio, and Designer, the model picker is two steps: first choose the model, then choose a specific Look. If you've pinned Looks for that model, only the pinned Looks are offered; otherwise you see all of them.
  • Group Shots don't have their own picker. A group shot is composited from existing single shots, so each model (and its Look) is chosen upstream in Campaign Composer.

Reusing the same model and Look across projects keeps your brand visually consistent.

9. Managing Models

You can permanently Delete a model from its detail page. Deleting also removes the model's Looks. Images you already generated keep their pixels, but they lose their reference back to the model and Look.

There's no deactivate step. A model is either a draft, in your library, or deleted.

Billing

Fashion Models runs on pay-as-you-go credits:

  • Costs credits: generating castings, Looks, and set-card images.
  • Free: uploading a model or reference, and adding a model to your library.

See Billing & Credits for balances, top-ups, and per-operation pricing.

FAQs

Can I use a real person instead of casting one? Yes. Use Upload Model and confirm you have the rights to their likeness. That's different from Upload Reference, which uses a photo only as style inspiration to seed a new casting.

Can I change a model's attributes after casting? Yes. A model's attributes live in its Resources and stay editable at any time, on drafts and library models alike. Edit them as text, or drop in an image and let AI fill them.

How do I make a model available in Campaign Composer and Product Studio? Add it to your library. Only library models show up in the pickers.

What happens to existing images if I delete a model? The images you already generated stay intact. They just lose their reference to the deleted model and its Looks.

How do I control which Look gets used when I pick a model? Pin the Looks you prefer. When a model has pinned Looks, only those are offered in the picker.

For further help, contact support@brandmachine.shop.